Threads Surpasses 100 Million Daily Active Users, Mark Zuckerberg Announces
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Threads Surpasses 100 Million Daily Active Users
In a significant development, Meta CEO Mark Zuckerberg announced on Monday that Threads has crossed the milestone of over 100 million daily active users. This is not only a noteworthy figure but also marks the first time Meta has publicly shared its daily active user numbers.
The Growing Landscape of Social Media Platforms
In recent weeks, Meta has been keen to underline the growth of Threads, especially after a surge of users migrating to Bluesky. According to Bluesky tracker, this competing platform currently has just over 25 million total users, whereas Zuckerberg revealed that Threads now boasts more than 300 million monthly active users. While these numbers may not be directly comparable, they highlight the substantial lead Threads has over Bluesky.
Feature Enhancements Inspired by Competition
Meta is not resting on its laurels; Threads has been rapidly introducing new features. Notably, many of these updates appear to be inspired by Bluesky, including:
- Custom Feeds: Users are excited about the option to curate their own feeds.
- Curated Collections of Accounts: A new feature that allows users to follow specific account groups.
- Choosing Default Feeds: Meta is currently testing an option to allow users to select their default feed, a significant improvement.
Looking Ahead: Potential Advertising and Growth Challenges
However, not all news is positive for Threads. Reports suggest that the platform may introduce ads early next year, which could influence user experience and engagement.
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