Threads Outshines Bluesky with Record 15 Million November Signups
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Threads vs. Bluesky: The Ongoing Battle for Social Media Dominance
In a rapidly changing social media landscape, the competition between platforms like Threads and Bluesky continues to heat up. Instagram and Threads head, Adam Mosseri, recently highlighted the impressive growth of Threads, claiming that the platform achieved more than 15 million signups in November alone. As Bluesky recently approached the same milestone, Mosseri’s announcement aims to emphasize Threads’ larger user base and ongoing appeal.
Unprecedented Growth of Threads
During a recent post, Adam Mosseri shared that Threads has been averaging over a million signups per day, a statistic previously highlighted by CEO Mark Zuckerberg during the last earnings call. This remarkable growth has been sustained for almost three months, indicating a strong upward trajectory for Threads.
Why Users Are Flocking to Bluesky
Despite the impressive numbers from Threads, many users are making the switch to Bluesky. Motivated largely by a desire for an alternative to X (formerly Twitter), which has faced criticism under the management of Elon Musk, users are finding Bluesky appealing. Threads has faced its share of challenges, particularly regarding engagement issues, moderation concerns, and misinformation. Mosseri candidly acknowledged the need for improvement, stating, "we have a lot more work to do" to meet community expectations.
Changes in User Experience on Threads
In an effort to enhance user experience, Mosseri confirmed that Threads has discontinued a feature asking new users if they want to follow everyone they already follow on Instagram. Instead, users are encouraged to create a unique social graph specifically for Threads. This decision seems to resonate well with the community, with Mosseri noting that users actually prefer having a distinct experience on Threads.
Potential Innovations for Threads
As the platform continues to evolve, there are whispers of a Threads-specific direct messaging (DM) system. This could be crucial in enhancing engagement levels, especially since DMs are currently considered a key advantage for Bluesky. However, any new features will need to be well-received by the community to foster loyalty and sustained growth.
Conclusion: The Future of Social Media Platforms
The ongoing rivalry between Threads and Bluesky showcases the dynamic nature of social media. While Threads exhibits remarkable growth metrics, user preferences will ultimately shape the future of these platforms. As both companies strive to enhance user experience and address challenges, it remains to be seen how the competition will unfold.
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