Roku Enhances Content Accessibility on Google TV

Roku Enhances Streaming Experience on Google TV

Roku is taking a significant step in simplifying the content consumption experience for its users on Google TV. Users will soon be able to search and access content from The Roku Channel — Roku’s popular free streaming app — without the hassle of switching between multiple applications.

Accessing Over 80,000 Titles

This new integration allows Google TV users to quickly access an extensive library consisting of over 80,000 movies and TV shows available on The Roku Channel. This feature aims to provide a seamless streaming experience, merging Roku’s offerings directly into the Google TV ecosystem.

New Category Tabs and Enhanced Features

Google TV will also roll out new category tabs that highlight recommended Roku content. Users will have the convenience of jumping back into shows or movies they haven’t finished watching, directly from the Google TV home screen. This feature is designed to enhance user engagement and ease content discovery.

Exciting FAST Channels

Moreover, Roku will be adding over 500 FAST (Free Ad-Supported Streaming Television) channels to the “live” tab on Google TV. Users can look forward to free programming across various genres, including:

• News
• Sports
• Cooking
• DIY
• Music
• And much more!

Anticipated Rollout

These transformative changes are expected to roll out over the coming weeks, offering a promising update for Google TV users. This enhancement follows Roku's previous efforts to expand its streaming service to Android-powered TV devices, which adds more subscription-free options for users.

Competing in the Streaming Landscape

With this integration, Roku is poised to compete fiercely in a rapidly evolving market that includes giants like Netflix and Amazon Video. The growing popularity of FAST TV channels presents a unique challenge for traditional cable TV providers, who are likely to face increasing difficulties as consumer preferences shift towards integrated, subscription-free streaming services.

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