Roku Acquires Exclusive Streaming Rights for X Games

Roku Secures Exclusive Streaming Rights to X Games Aspen

In an exciting development for sports fans, Roku has obtained the exclusive US streaming rights for next year’s X Games Aspen and a soon-to-be-announced summer X Games event. This move, announced on Wednesday, signifies Roku's ongoing commitment to enhancing its live sports offerings.

Streaming on Roku's Free Sports Channel

Both events will be broadcast on Roku’s free 24/7 sports channel, reinforcing the company’s strategy to expand its live sports coverage. The X Games will join a suite of other live sporting events, including Sunday MLB games and Formula E races, all available within the dedicated sports hub on Roku.

A Shift in X Games Streaming

The X Games have a storied history, initially founded by ESPN in the 1990s, but the majority ownership was sold to MSP Sports in 2022. Since then, events like the X Games have been accessible on various platforms, including YouTube, Twitch, and ESPN. However, the upcoming X Games Aspen will mark a new chapter for the event as it makes its debut on the Roku Sports Channel, part of the pre-installed Roku Channel available on most devices.

Additional X Games Programming on Roku

To drum up excitement for the X Games, Roku is launching a dedicated free ad-supported streaming TV channel. This exclusive channel will feature a variety of programming highlights, clips, interviews, and archival content leading up to the event. Fans can look forward to the X Games Aspen taking place from January 23rd to 25th, 2024, with more information on another X Games event expected soon.

The Growing Competition in Sports Streaming

Roku’s move into sports streaming is part of a broader trend, as numerous platforms are rushing to secure live sports rights. For instance, Netflix is making headlines by airing live NFL games on Christmas Day, while Max has launched a live sports add-on, and Amazon Prime Video has picked up live NBA games.

Join the Sports Streaming Revolution

As Roku enters this competitive arena, sports enthusiasts can expect an engaging and expansive viewing experience. With the influx of sports content becoming available on various platforms, fans have more choices now than ever before. Stay tuned for more updates on the X Games and enjoy the upcoming events on Roku!

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Conclusion

Roku’s acquisition of X Games streaming rights is a perfect example of how the landscape of live sports is evolving. Keep an eye on Roku for your X Games and enjoy the immersive sports entertainment experience it offers.