Instagram Ends Annoying ‘Rug Pull’ Feature for a Smoother Video Experience
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Instagram Makes Changes to Enhance User Experience
In a recent AMA on Instagram Stories, Adam Mosseri, head of Instagram, addressed a common frustration among users: the sudden replacement of videos in the feed. Users often found themselves engaged in a video, only to have it abruptly replaced by new content, making it difficult to revisit what they'd just been watching.
Understanding the "Rug Pull" Feature
This behavior was internally referred to as a “rug pull” by Instagram. According to Mosseri, the reasoning behind this feature stemmed from an attempt to load new content faster when users were scrolling. "We were trying to load new content, and it was taking a while, so we showed you something that was already downloaded in the meantime, and it is generally good for engagement," he explained.
The Decision to Change
However, acknowledging that this feature was often “really annoying” for users, Instagram has made a conscious decision to change the way content is presented in the feed. Mosseri revealed that although this adjustment has led to a slight dip in engagement metrics, the company believes it offers a significantly improved experience for its user base.
Enhanced User Experience
This change signifies Instagram’s ongoing effort to prioritize user experience over engagement metrics alone. Users can now scroll through their feed with the assurance that their currently engaged video won’t be unexpectedly replaced, making for a smoother and more enjoyable browsing experience.
Conclusion
As Instagram continues to evolve, user feedback remains crucial in shaping the app's features. Users can expect further improvements as the platform develops, ensuring a more coherent and engaging content viewing experience.
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