Epic and Lego Transform Fortnite Beyond Battle Royale
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The Evolution of Fortnite: Expanding Beyond Battle Royale
Epic Games launched an ambitious plan a year ago, aiming to transform Fortnite into a comprehensive ecosystem that houses a variety of gaming experiences. Among the most noteworthy developments is the introduction of Lego Fortnite, a Minecraft-inspired survival game. This game now coexists with battle royale modes and the newly established Fortnite Festival.
Introducing Brick Life: A New Dimension in Gaming
Today, Epic has taken another leap forward with the launch of Brick Life, a Lego-themed city where players can engage in virtual social interactions akin to those in Grand Theft Auto roleplaying servers. Devin Winterbottom, Epic’s executive vice president of game development, emphasizes the goal of diversifying the Fortnite experience beyond just battle royale. "The worst outcome for us is that everything looks like battle royale," he stated, indicating a desire for innovation within the platform.
A Shift Towards Family-Friendly Content
Brick Life is designed as a nonviolent space for players to explore and socialize in a vibrant Lego city. This launch is part of a broader effort to rebrand Lego Fortnite, positioning it not just as a game but as a hub of diverse Lego experiences.
Renaming and Rebranding
In this rebranding, the original survival title has been updated to Lego Fortnite Odyssey, while previous unique experiences have also been introduced. For instance, Cat Island Adventure, where players nurture kittens, represents a significant departure from battle royale gameplay.
Understanding Audience Appeal
As Remi Marcelli, head of games at Lego, explains, the objective is to attract a broad audience while retaining hardcore battle royale gamers. Their strategy focuses on providing compelling content that encourages all player types to engage with the platform.
Challenges of Competing with Battle Royale
Despite the excitement around new titles, the dominance of battle royale remains a formidable challenge. Games like Odyssey have found a sustainable audience, yet Winterbottom acknowledges the imbalance in visibility concerning various game types within the Fortnite ecosystem.
Long-Term Goals for Fortnite's Evolution
Epic Games recognizes that while they have made strides in diversifying Fortnite’s offerings, there is much more to achieve. The partnership with Lego exemplifies their plans for long-term growth and engagement with various gaming demographics. "We’re in this for a very long term partnership; we talk about this in decade increments, not years," Winterbottom concluded, illustrating their commitment to evolving the gaming landscape.
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