AMD Radeon 9070 and 9070 XT graphics cards pricing update

AMD's Radeon 9070 and 9070 XT Prices Surge Amid Retail Scalping

AMD Radeon 9070 and 9070 XT Pricing Shifts: What You Need to Know

AMD's recent launch of the Radeon 9070 and 9070 XT graphics cards has generated significant excitement, with initial prices set at $550 and $600, respectively. However, just a week post-launch, many retailers, including Newegg and Micro Center, are already adjusting prices upwards by $50 to $130. This article delves into the factors behind these price changes and current market availability.

Current Price Adjustments Across Major Retailers

As of now, consumers are noticing steep increases in pricing compared to the MSRP. Here are some highlighted changes by retailer:

  • AMD Radeon 9070 XT
    • PowerColor 9070 XT Reaper on Newegg: now $700 (up $100)
    • XFX 9070 XT Swift on Newegg: now $730 (up $130)
    • ASRock 9070 XT Steel Legend on Newegg: now $670 (up $70)
    • PowerColor 9070 XT Reaper on OCUK: now £650 (up £80)
    • ASRock 9070 XT Steel Legend on OCUK: now £669 (up £99)
  • AMD Radeon 9070
    • XFX 9070 Swift OC at Micro Center: now $630 (up $80)
    • Gigabyte 9070 Gaming OC at Micro Center: now $670 (up $130)
    • PowerColor 9070 Reaper on OCUK: now £570 (up £40)
    • Sapphire Pulse 9070 on OCUK: now £570 (up £40)

MSRP vs. Actual Market Prices

While AMD initially stated that many vendors would sell these cards at their MSRP values, the reality is different. The price hikes come as no surprise to industry watchers, especially with AMD partners having the go-ahead to increase prices rapidly.

Interestingly, while AMD's prices are on the rise, Nvidia's pricing remains steadfast, with their models—like the $550 RTX 5070 and the $750 RTX 5070 Ti—retained at MSRP across major retailers. This could signify a potential disparity in market demand or stock availability between the two competitors.

What Lies Ahead for AMD Graphics Cards?

AMD has reassured fans that cards will be available from various vendors at the expected prices soon. However, the caveat remains—these prices may not hold as demand surges and stock levels fluctuate. Potential buyers should track retailer inventory for the best chances of obtaining a card at or near MSRP.

Final Thoughts

The increasing prices for the Radeon 9070 and 9070 XT graphics cards highlight the volatile nature of the tech market, especially among high-demand products. For gamers and content creators looking to upgrade, staying informed on market changes and availability is key to making the right purchase at the right time.

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