AMC Stubs membership rewards promotion with Premiere Go! tier benefits.

AMC Introduces Premiere Go! Tier to Enhance Stubs Membership Benefits

AMC Theaters Unveils New Premiere Go! Membership Tier

In an effort to attract more moviegoers, AMC Theaters has introduced a new membership tier called Premiere Go!. This tier aims to enhance customer loyalty by providing a range of enticing perks.

Exclusive Benefits of Premiere Go!

Unlike the existing Insider level, which remains available, the Premiere Go! tier offers numerous advantages, including:

  • Discounted tickets on Tuesdays
  • Free large popcorn refills
  • Priority lane access at AMC theaters
  • Double AMC points for every dollar spent
  • Perpetual points: members’ points won’t expire

Membership Requirements

To qualify for the Premiere Go! membership, subscribers must:

  1. Attend at least eight movies per year
  2. Earn a minimum of 5,000 points

Once attained, this status will be maintained for the entire next year.

A Path to Greater Rewards

Ellen Copaken, AMC’s Senior Vice President of Marketing, emphasized that this new tier offers customers "an exciting and achievable pathway to unlock enhanced rewards simply by enjoying the movies they love." This statement reflects AMC's commitment to enhancing the movie theater experience.

The Legacy of Membership Tiers

The Premiere Go! tier appears to be a strategic move designed to foster interest in AMC's more premium membership options, illustrating how AMC has evolved since the inception of its Stubs loyalty program, particularly in response to the competition posed by MoviePass.

Conclusion

With the launch of the Premiere Go! tier, AMC Theaters is poised to boost movie attendance while providing exceptional value for loyal customers. For regular moviegoers, this could be an opportunity to enjoy films while maximizing their rewards.

Get Involved!

Have you tried the new Premiere Go! membership? What do you think of these new perks? Share your thoughts below!

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