Amazon Addresses Kindle Colorsoft Yellow Screen Issue

Amazon Addresses Issues with Kindle Colorsoft

Amazon has acknowledged concerns regarding its new Kindle Colorsoft, the company's first color e-reader. Early users have reported a distinct yellow band of discoloration appearing at the bottom of the display, leading to dissatisfaction among customers.

Company Response and Solutions

In a recent communication, Amazon's spokesperson Jill Tornifoglio emphasized the company's commitment to product quality. "We take the quality of our products seriously," Tornifoglio stated, reassuring customers that adjustments are being made to ensure that future devices will not exhibit this yellow discoloration. Customers who have purchased the Colorsoft can opt for a replacement or a full refund by contacting Amazon's customer service.

Details for Existing Customers

• Current Colorsoft owners can continue using their devices until they receive a replacement.
• Shipping for replacements may take longer than expected, with US shipments not anticipated to begin until next week.
• UK customers might experience even greater delays, with some shipments reportedly pushed back to the end of the month.

Issues Causing Delays

The delays in shipping come in light of the yellow band issue plaguing early units. Although some users reported that the discoloration is not very visible to the naked eye, it has been captured in photos, prompting further scrutiny and future engineering assessments from the company.

Customer Feedback and Impact

The issue has led to several negative reviews, with approximately 30 percent of Colorsoft ratings on Amazon being 1-star. Some customers have reported that Amazon reached out to address their concerns after they left unfavorable reviews.

Conclusion

For those considering purchasing the Kindle Colorsoft, it may be prudent to monitor developments as Amazon works through current issues. Ensuring a positive experience for customers is undoubtedly a priority for the company.

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