Sky Bet Pledges £1,000 for Every EFL Goal to Support British Heart Foundation

Score for a Cause: Sky Bet's World Heart Day Initiative

This weekend, football fans across the English Football League (EFL) have a unique opportunity to make a difference with every goal scored in support of the British Heart Foundation (BHF). In celebration of 'World Heart Day', Sky Bet has pledged to donate £1,000 for every goal netted across the Championship, League One, and League Two, aiming to raise up to £100,000 for this vital cause.

World Heart Day and Its Significance

Taking place on September 29, World Heart Day serves to raise awareness about heart and circulatory diseases, which are the leading cause of death globally. Events like this highlight the importance of heart health and encourage the public to learn key lifesaving skills.

The 'Every Minute Matters' Campaign

The initiative kicks off as part of Sky Bet and BHF's 'Every Minute Matters' campaign, which has already successfully motivated 90,000 individuals to learn CPR through the online tool RevivR since its launch in May. This achievement is remarkable, enough to fill a venue as large as Wembley Stadium!

Impact of Donations

The funds raised through this campaign are crucial. To date, £400,000 has been gathered, enabling the BHF to install 80 community defibrillators across the UK, enhancing local resources and potentially saving lives in urgent situations.

Overcoming CPR Doubts

Research from Sky Bet reveals concerning statistics about fans' confidence in performing CPR. While many have encountered situations requiring CPR, nearly half of respondents admitted to lacking the confidence to perform it. This campaign aims to dispel fears and encourage fans to learn this essential skill in just 15 minutes.

Testimonial from Tom Lockyer

Luton Town captain and 'Every Minute Matters' ambassador Tom Lockyer explains the significance of CPR, noting, "CPR helped save my life, and I encourage everyone to take the time to learn it. Every goal scored this weekend can contribute to lifesaving resources."

The Role of Football in Community Health

Football clubs are integral to their local communities, and Sky Bet’s initiative illustrates how sports can promote vital health causes. EFL clubs will showcase messages promoting CPR training across their platforms, including matchday programmes and social media, with extensive campaigns leading up to the weekend's matches.

Join the Movement!

Fans and players alike are encouraged to participate. Each goal scored not only affects the game but also represents a potential lifeline for someone in need. Join us in supporting the BHF this weekend by cheering on your team and learning CPR.

Conclusion

As we look forward to a weekend filled with football action, remember that with every strike of the ball, we can score for a cause. Let's raise awareness, boost confidence, and support the BHF in their mission to create a nation of lifesavers!